Innermost came to life in Wembley, North London, in 1999.
Two designers gave up ‘safe’ jobs to pursue their dream of creating unique furniture and lighting. Their goal over time was to achieve global recognition and their journey started in a corner of an old light factory in NW10.
Innermost jumped straight into partnerships with designers from around the world who had made London their home and it didn’t take long for news of the company to spread. Innermost was contacted by various other designers with ideas and suggestions before the first products had even begun to leave the comfort of the factory.
The design studio and workshop in Wembley quickly became an unexpected meeting point for London’s design talent and a place of innovative ideas. The studio was—and continues to be—where different ideas and traditions meet. These differences allow for a fusion of creativity that breeds new ideas and reflect how multicultural London is.
This process has helped Innermost rise to prominence. In spite of its focus on the future, the company has never lost sight of its origins. The founders, Steve Jones and Russell Cameron, are just as passionate about their goals and designs as they were in 1999. Jones and Cameron have stuck to their original philosophy of being ‘as British as London itself’—in other words, to be as British as possible without really being British at all. To showcase a lovely mix of what the world has to offer. To be an extension of London.
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