In the second half of 2018, the Danish design studio behind lamp designs like Eos and Silvia changed its name from Vita Copenhagen to UMAGE, which is the Danish word for ‘effort’. This name was chosen to reflect the values of the company and their approach to design. Because what is design with effort? In most cases, a lack of effort fails to produce a thought-out combination of form and function.
UMAGE makes the effort to ensure harmony, and the result is nothing short of impeccable. The numerous lamps created by the company are characterised by their uncompromising approach to the shaping process, selection of materials, and Scandinavian design tradition. The company creates lamps in a Nordic style with simple shapes, not to mention a light and practical expression. But the change in name has been accompanied by a twist
in terms of style, bringing you a selection of contrasting colours and heavy brass details. Experience it all through UMAGE.
Read more in the article Umage – a Danish brand that spotlights the environment