The Golden Compass was chosen as it represents the natural perfection of nature. The award itself and the award logo are based on a compass designed by Adalbert Groeninger in 1893 to find the Golden Ratio in nature - where the smallest piece on a line relates to the largest piece, as the largest piece relates to the whole line, as remembered from geometry lessons.
Since the beginning of time, Italians have designed silhouettes that have impressed and shocked the rest of the world - from the Pantheon in Roman times to the great Renaissance painters, and from the Venetian glassblowers to Bruno Sacco, who changed the automotive industry when he sat at the end of the high table at Mercedes' design department in 1974. So it was a no-brainer for the La Rinascente shop association and the architects that the Italian design stroke would keep the screw in the water - and that the Italian design stroke would continue to inspire itself with its imaginative approach.
La Rinascente hosted the awards for ten years until 1964, when the Associazione per il Disegno Industriale (ADI), an association of industrial designers, took over the show. Behind ADI were, among others, the Castiglioni brothers, whom we at Lampmasteren know especially from
Achille Castiglioni's great collaboration with
Flos. Since its inception, the Compasso d'Oro has been awarded to around 300 designs - and that's why it's not an award that hangs on trees.
Image: ADI Design Museum in Milan with the golden compass on the window to the right. Image by Delo 99, Creative Commons 4.0. License