UMAGE – Plain Beautiful

It all started with a lamp and a reunion. He walked into a vintage shop to see his father’s lamp—a lamp he hadn’t seen for 30 years. A design with roots in the 1970s when lamp design was all over the place. An exciting time when it came to Danish design.

Søren Ravn Christensen’s father’s lamps were designed to be flat-packed—a concept that would prove to be carried forward by his son; the owner of UMAGE.

UMAGE designed 10 new lamps based on this principle, but they needed something to take them from the design to the manufacturing stage. This is where Jacob Nannestad came into the picture.

The first 10 lamps have gone out of production, but they were quickly followed by three lamps that continue to be some of the brand’s most popular products.
Read more about the three lamps that have been central to UMAGE’s great success:
Conia
Silvia
Eos

The purpose of UMAGE was to create a more accessible brand that would focus on lovely packaging and products with high degrees of flexibility.

In other words, UMAGE’s products allow you to be a designer in your own home.

Find all the UMAGE Lamps here

10 Years of UMAGE

Their 10-year anniversary celebrates more than just the brand; it also pays tribute to the concept.

At UMAGE, it’s all about going the extra mile. The entire design process takes place in-house to ensure that a little extra effort is put into all aspects of the design phase. This goes for everything from the first strokes of the design to the choice of colour and packaging.


UMAGE – All About the Environment

UMAGE design their products with the environment in mind, and they take great care of their resources, doing all they can to not deplete them. If it can live for years on end, it shouldn’t just be thrown out—just look to Søren Ravn Christensen’s father’s lamp as an example.

In 2018, UMAGE launched a new collection: Furniture Feelings. A collection of lovely furniture with an urban, Scandinavian look. Just like the natural expression you find in their lamps, this furniture collection clings proudly to its values.

It’s all about uniting the sturdy, natural materials with their definition of urban design. UMAGE is simple and lovely Danish design at affordable prices.

Going forward, their mission is to combine life in the big city with timeless design and attempt to make people’s lives simpler and more beautiful.

Good design should be lovely and last many years into the future. It should conjure up a certain feeling and atmosphere that fits in anywhere—and still makes sense.

A Decade of Lamps

UMAGE are celebrating their first decade of lamp design with a special edition of the lovely Aluvia pendant in brushed brass, and they are looking forward to the next decade of going the extra mile.

Find the Special Edition of Aluvia here

The past decade has brought on an exciting name change, from VITA to UMAGE, the Danish word for ‘making an effort’. A change that pays tribute to the Danish language and describes their approach to design and production.

Since the launch of Eos, this has been the number-one bestseller from UMAGE. Another popular pendant from UMAGE is the elegant Asteria, which is available in beautiful, fashionable shades.

Other favourites include Silvia and Conia: lovely lampshades that work for pendants and table lamps alike.

Let your inner designer out with products form UMAGE’s exciting universe, and mix and match lampshades, mounts, and stands as you see fit. It’s fun, modern, and just plain gorgeous.